![]() ![]() In 1985, Hendrick became the first to own and operate multiple General Motors franchises, entering Florida for the first time through the opening of Harbor Chevrolet in Tampa. Legendary crew chief Harry Hyde helped guide the team to three victories that inaugural season. Hendrick Motorsports was founded in 1984, first competing at the highest levels of NASCAR with driver Geoff Bodine. Hendrick expanded its Honda franchise portfolio during this time as well, opening in Charleston, South Carolina for the first time in 1980 and entering the state of California with Hendrick's first West Coast dealership in 1983. servant leadership, and commitment to continuous improvement.įrom 1980 to 1983, Hendrick added franchises representing Audi, BMW, Isuzu, Mercedes-Benz, Nissan, Porsche, Toyota, Volkswagen and Volvo. A culture built on a strong set of core values: teamwork through trust and respect integrity commitment to customer enthusiasm passion for winning accountability at all levels. The location was a showcase for Honda, promoting it as the manufacturer's premiere dealership on the east coast and a future facility benchmark.īennettsville's success was also a precursor to Hendrick Automotive Group, a company that would be built on the winning foundation Hendrick established during this period of time. In late 1979, despite strong in-market competition, Hendrick built the first free-standing Honda dealership in Columbia, South Carolina. 1 volume Chevrolet franchise throughout North Carolina and South Carolina. ![]() Under Hendrick's leadership, the dealership became the No. These triumphs paved the way for Hendrick to purchase Charlotte, North Carolina-based City Chevrolet. His influence sparked a dramatic sales increase as the once troubled location soon became the region's most profitable. In 1976, Hendrick sold off his assets to purchase a struggling franchise in Bennettsville, South Carolina, thus becoming, at 26, the youngest Chevrolet dealer in the United States.
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